July 2023 Member News

PIAVADC Volunteers Gather at SOVA Games
PIAVADC Volunteers Gather at SOVA Games
Independence Day Closing

2023-2024 Slate of Officers

The PIA VA/DC Governance Committee, which serves as the bylaw required Nominating Committee for Directors and Officers, chaired by Carla J. Marks, CIC, CISR and including Board Member – Past President S. Cole Tucker, CIC, CRM, LUTCF; as well as Past President Gerald F. Hemphill, CIC, LUTCF; Past President Robby Grandy; and Past President Vaughan Alexander, CIC, CCB, AFIS met on May 17, 2023 regarding board candidate nominations.

The slate of nominations for PIA VA/DC Board Officers for 2023-2024 is as follows:

  • President John Potthast, CPCU
  • 1st Vice President Richard Moore LUTCF
  • 2nd Vice President Campbell Pendleton, CIC
  • Secretary/Treasurer Shannon S. Springer, AMP, CAWC, CLCS
  • Joshua T. Sojda, CIC, Immediate Past President

Nominated for a three-year term on PIA VA/DC Board of Directors is Heather M. Etheridge, CISR of Marks-Tiller Insurance Agency of Roanoke, VA.

Nominated as National Director for a term of three years is S. Cole Tucker, Jr., CIC, CRM, LUTCF.

Nominated as Director-at-Large for a term of three years on the PIA Insurance Services Board of Directors are Campbell Pendleton, CIC, Robby Grandy and Gerald F. Hemphill, CIC, LUTCF.

Officers nominated for PIA Insurance Services are Joshua T. Sojda. CIC, for President and John Potthast, CPCU as Secretary-Treasurer who, per the bylaws, serve in these by virtue of their PIA VA/DC offices.

In accordance with the bylaws, this serves as the official meeting notice for our Annual Meeting scheduled for 10:00 a.m. on July 12, 2023 via a virtual meeting.

If you would like to nominate others for Officer and/or Board Member positions, please do so by emailing Rich@mooreinsuranceagency.net no later than June 30, 2023.

Richard L. Moore, LUTCF


Move Over or Slow Down Law Expansion

In Virginia, there is a new law effective July 1, 2023:  as an expansion of the current "Move Over" law, drivers must now #MoveOver or #SlowDown when possible for any vehicle on the side of the road with flashing red, blue, amber, or hazard lights. 


Thank You Volunteers!

PIAVADC continued a 35+ year tradition of supporting Special Olympics Virginia and over 1,400 athletes.

Thank you to our 2023 volunteers:  Fern, Christine, Shannon, Anna, Riley, Cathy, Cayote, Rhonda, and Natalie.

Thank you also to our Volunteer T-shirt Sponsors:

  • Brown's Insurance Agency
  • Springer Insurance
  • Wilson, Timmons & Wallerstein Insurance

PIAVADC Agency Membership Dues Structure

PIA is your resource to help your agency grow and prosper.  We provide quality education, effective advocacy in Richmond and Washington, D.C. to protect your agency and our industry, networking and leadership opportunities, as well as insurance coverages for your agency.


PIAVADC offers four types of membership:


  1. Agency:  engaged in the insurance business.  Dues are based on total number of full-time, P&C licensed agents.  Agency membership includes PIA National dues.
  2. Company:  officers, representatives or employees of an insurance company or any other individual affiliated directly or indirectly with property/casualty insurance business.  Annual dues are per company.
  3. Associate:  an organization that does not fall into either Agency or Company member categories.  Annual dues are per company, not individual.
  4. Retired:  an individual no longer in the insurance business but was an active PIA member at one time.

Thank You Long Term Sponsors

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From PIA National

Cyber Security Insurance

PIA Partners with Propeller

PIA is proud to partner with Propeller to offer a fully automated, instant issue surety bond solution.


By offering a white-labeled surety bond platform backed by "A" rated carriers, Propeller makes it easy to search for, purchase, and distribute bonds while earning a competitive commission and growing your surety revenue through a lead generation-based model.


Agency Perks:

  • 30% Commission on all bonds, new and renewal: Contract, Commercial and Fidelity.
  • Performance Plus Program offering up to $1MM in credit-based underwriting for Contract Bonds.
  • Book Roll Bonus Program providing agents a large bonus in addition to the 30% commission on bond purchases for rolled books of business.
  • A library of 7,000 bonds available with dozens more being added each month.
  • Free access to technology, surety markets, and surety experts allowing your agency to become a great bonding resource overnight.
  • An MGA licensed in all 50 states.
PIA Propeller

PIA Partners with Ascend

From billing to premium financing to distribution of commissions and carrier payables -- PIA and Ascend have you covered! 


Free to Use - No Subscription Fees:  let your customers decide how they want to pay - Credit/Debit Card, ACH, Wire


One-Click Premium Financing:  automatically built into the checkout experience without any extra back and forth.

Instant Commissions:  receive your commissions in 24 hours.

Simplify Carrier Payables:  minimize time spent figuring out commissions and carrier payments.

Full Transparency:  get notified when clients pay and markets are funded.

PIA Ascend

Introducing Winning@Customer Retention

Demonstrating the value of working with an agency is key. That’s where Winning@Customer Retention comes in. It's a new program from the PIA Partnership designed to help agencies improve customer service and retention. We’ve pulled together resources to help track client retention rates, segment, and communicate with customers.

The program puts spotlight on technology and solutions that play a big part in improving customer communications, referrals, and enabling agencies to select the right solutions and be proactive. Winning@Customer Retention includes a mix of online materials and tools and in-person and virtual sessions and events.

PIA Winning at Customer Retention

In the event of cyber business interruption, insurance covers loss and costs in excess of normal operating expenses required to maintain the business and restore operations.

PIA National is happy to introduce the PIA 401(k) Program. It is a turn-key, low-cost solution for agency owners and their employees and performs over 90% of administrative tasks by becoming your retirement department support team.

The PIA 401(k) Plan provides what employees want and what independent agents need to deliver it, in an efficient and cost-effective way.


In an increasingly virtual world, it’s critical that you know how to build relationships online. That’s why PIA National has launched its latest member benefit, The Agent Experience.

"We’ve built this tool to expand your views about building relationships in a virtual world—and to provide access to resources that will help."

”Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for all mankind."

Neil Armstrong