On-site Convention Details

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The 85th Annual Trade Fair & Convention

June 29-30, 2022
Sheraton Virginia Beach Oceanfront Hotel

3501 Atlantic Avenue
Virginia Beach, VA 23451
757-425-9000 or 1-800-325-3535

Program Guide

Free Trade Fair

No activities conflict with the free Trade Fair.

Agents should visit each exhibitor to learn the benefit of their products and services.

Trade Fair cards, in your registration packet, should be initialed at each exhibitor.

Completed cards qualify for cash grand prizes.

Names are drawn at the close of the Trade Fair.

Door prizes will also be awarded throughout the event to individuals who are present.

Refreshments are available throughout the event.

Dress Code


Business casual for Closing Celebration

Comfortable shoes for tradeshow and boardwalk walking

Sweater/jacket for cooler hotel ballrooms

Cornhole Tournament

Fundraiser for Special Olympics Virginia

Limited to 32 teams

Held by the hotel pool and boardwalk

Beach attire preferable

Thursday, 6/30/2022, 2:30pm


First Time Attendees and Agents

First time attendees and agents will have a "First Timer" ribbon on their badge.

All agents have a PIA registration badge with a BLUE dot.

All bars are cash bars, except for the Trade Fair Reception. For your convenience, credit cards are accepted by drink ticket sellers.


Hospitality Suite

A hospitality suite is open Tuesday and Wednesday evenings.

Refreshments and beverages are available for all PIA registrants.

Refer to schedule behind your name badge and/or the conference agenda for times and locations.

Cash Prizes

Drawings throughout convention.

Registrants are automatically entered.

Awards Dinner

Dress code is business casual.

Dinner will be general seating.

Past Presidents Reception

Invitation only

Future Conventions - Save the Dates!

  • June 20-21, 2024 - Great Wolf Lodge, Williamsburg, VA
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