January 2024 Member News

From the President...

As the New Year is about to start let me thank you for your membership in the PIA in 2023! Your membership makes a difference in guaranteeing that our collective voice is heard in matters that affect our industry.

We need as many members as possible to continue to be a strong and effective association. Remember, there is strength in numbers; especially as we seek to use our influence in the newly elected Virginia legislature. Lobbying is just one of the many benefits of your membership! There are many other benefits to membership, contact us to learn more.

The PIA of VA/DC is about to send out invoices for dues for 2024. Please be sure to renew for the new year!

Check out our website at:  www.piavadc.com

I wish you all a safe and prosperous New Year!

John Potthast, PIAVADC President


When Using Wholesalers, You Don’t Want to Assume

Many agents are using wholesalers and the Excess & Surplus Lines (E&S) market more due to market conditions. Dealing effectively with your wholesalers can be a crucial issue to minimize your E&O exposure.

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Thank You Long Term Sponsors

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From PIA National

Cyber Security Insurance
PIA Propeller

PIA Partners with Ascend

From billing to premium financing to distribution of commissions and carrier payables -- PIA and Ascend have you covered! 


Free to Use - No Subscription Fees:  let your customers decide how they want to pay - Credit/Debit Card, ACH, Wire


One-Click Premium Financing:  automatically built into the checkout experience without any extra back and forth.

Instant Commissions:  receive your commissions in 24 hours.

Simplify Carrier Payables:  minimize time spent figuring out commissions and carrier payments.

Full Transparency:  get notified when clients pay and markets are funded.

PIA Ascend

Introducing Winning@Customer Retention

Demonstrating the value of working with an agency is key. That’s where Winning@Customer Retention comes in. It's a new program from the PIA Partnership designed to help agencies improve customer service and retention. We’ve pulled together resources to help track client retention rates, segment, and communicate with customers.

The program puts spotlight on technology and solutions that play a big part in improving customer communications, referrals, and enabling agencies to select the right solutions and be proactive. Winning@Customer Retention includes a mix of online materials and tools and in-person and virtual sessions and events.

PIA Winning at Customer Retention

In the event of cyber business interruption, insurance covers loss and costs in excess of normal operating expenses required to maintain the business and restore operations.

PIA National is happy to introduce the PIA 401(k) Program. It is a turn-key, low-cost solution for agency owners and their employees and performs over 90% of administrative tasks by becoming your retirement department support team.

The PIA 401(k) Plan provides what employees want and what independent agents need to deliver it, in an efficient and cost-effective way.


In an increasingly virtual world, it’s critical that you know how to build relationships online. That’s why PIA National has launched its latest member benefit, The Agent Experience.

"We’ve built this tool to expand your views about building relationships in a virtual world—and to provide access to resources that will help."